Pages search engines cannot index
Blocked, redirected, duplicated or orphaned pages that never had a chance to rank.
Search
Find it, fix it, prove it moved.
Plenty of SEO ends at a report. Ours ends at a change that shipped and a measurement that shows what it did. If a recommendation cannot be implemented and verified, it is not worth writing down.
An audit is a starting point, not a commitment.
What an audit usually turns up
These are the issues that most often sit between a site and the traffic it should be getting.
Titles and descriptions doing nothing
Missing, duplicated or auto-generated tags that waste the one line a searcher actually reads.
Thin or overlapping pages
Several pages competing for the same term, so none of them wins it.
Keyword gaps
Terms your customers search that your site never mentions, often ones competitors already cover.
Local visibility problems
Inconsistent business details, missing local signals, or no location context at all.
Speed and stability faults
Slow loading and shifting layouts that hurt both ranking and the person trying to read the page.
Broken conversion paths
Traffic arriving on pages with no clear next step, so visits never become enquiries.
Structured data errors
Missing or invalid markup, so search engines cannot understand what the page is about.
The method
Five stages, in order. Nothing gets called done because it was recommended.
-
Audit
A technical and on-page review of the site as it actually is, together with what competitors rank for.
-
Prioritise
Findings ranked by likely impact against effort, so the work starts where it matters rather than where it is easiest.
-
Improve
The changes are implemented — on ARRCO-built sites we make them directly, otherwise we provide the exact changes to apply.
-
Verify
Each change is checked after it ships. A fix that broke something else is not a fix.
-
Measure
Rankings, impressions, clicks and enquiries tracked over time so the effect is visible rather than asserted.
What we work on
Technical SEO
Indexing, crawlability, redirects, canonicals, sitemaps, structured data and page speed.
On-page SEO
Titles, descriptions, headings, internal linking and page structure aligned to real search intent.
Local SEO
Location signals, business profile consistency and service-area content for businesses with a catchment.
Content strategy
Which pages should exist, what each should cover, and which existing pages should be merged or improved.
Competitive analysis
What competitors rank for that you do not, and which of those gaps are realistically winnable.
Reporting
Search Console and analytics connected, with plain-language reporting on what changed and what it did.
The ARRCO SEO Engine — in development
We are building a platform that carries this method end to end: continuous crawling, prioritised issue tracking, change verification and measurement in one place, rather than a spreadsheet and a monthly document.
It is not finished and it is not available to buy. It is described here so you know the direction, not because you can use it today. SEO work delivered now is delivered as a service by people.
Nothing on this page is sold as software. If a capability is not listed under the services above, it is not something you can purchase yet.
Common questions
It varies by site, competition and what is wrong to begin with. Technical fixes can register within weeks; competitive rankings usually take longer. We would rather set expectations after seeing the site than guess beforehand.
No, and we would treat any guarantee of a specific position with suspicion. Search engines do not sell rankings and nobody can promise them. What we can commit to is finding the problems, fixing them and showing you what changed.
No. On ARRCO-built sites we can implement changes directly, which is faster. On other sites we provide the exact changes to apply and verify them once they are live.
A prioritised list of what is holding the site back, what each issue is likely worth, and what fixing it involves — written to be acted on rather than filed.
Not yet. It is in development. Everything currently offered is delivered as a service.
Through Search Console and analytics data alongside a plain-language summary of what was changed and what moved.
Request an SEO audit
Tell us the website and what you are trying to improve. We will look before we quote.
- We look at the site before proposing anything
- No ranking guarantees, ever